Birdiebee

Birdiebee

Services Provided

B2C eCommerce
Shopify eCommerce
Software Development
3rd Party App Integration
Site Performance Optimization
Digital Analytics
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Overview

Birdiebee, a vision and creation of Brie and Nikki Bella, is an apparel brand that combines philanthropy and beautiful products in support of women around the world. They aim to inspire young women to be independent, strong and empowered.

Problem

Solution

01

Problem

Failure to launch the new BirdieBee brand with existing partner

Solution

Pivot performed a complete platform takeover, site design and code audit that provided clear direction forward

02

Problem

3rd party theme was not reliable and rushed during implementation

Solution

Visual theme enhancements & re-implementation

03

Problem

The site was very slow

Solution

Performance optimization, improving page load time by 60%

04

Problem

Marketing was not able to execute site promotions

Solution

Discount & promo code enhancements and automation in Shopify

05

Problem

Theme did not support merchandising needs

Solution

Built custom merchandising experience to support the Birdiebee product lines

06

Problem

No insights - Google Analytics was not functional

Solution

Fixed and optimized Google Analytics reporting for revenue & conversion

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Result

The Pivot team brought a professional level of support and care to the Birdiebee site design, Shopify implementation, and hugely successful brand launch. The close partnership resulted in a fast, long-term platform engine for viral marketing, revenue growth and growing their brand. The success of the launch continues to fuel a close, collaborative partnership for ongoing site enhancements.

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Birdiebee

"We have worked with Pivot for the past couple of months now and have really enjoyed working with the entire team. The developers at Pivot go above and beyond to provide recommendations on what we are trying to accomplish that will logistically work within the platform we are currently using and that fits within our budget. Turn around time on projects is always very quick and they aren't shy to jump on a quick call to clarify our goals so each project is done right the first time around. I would recommend Pivot to any brand looking to help maintain and elevate their eCommerce website!"

Birdiebee

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