3rd Party App Integration
New Product Line Experience
Cutting edge cosmetics brand with a growing roster of trendsetting products. In 1998, Too Faced Co-founder and Creative Director, Jerrod Blandino, was working behind the makeup counter. Bored with the limited selection of shades and textures available, Jerrod started to create his own products. Today, the brand inspires women to feel empowered through makeup and to own their dreams, their decisions and their pretty.
Hot brand with viral product launches was crashing the site during high traffic periods
Moved Too Faced to a brand new eCommerce platform that could grow the brand
Overall reliability / Instability issues with old web infrastructure
Complete infrastructure overhaul to handle expected growth and traffic load with new product launches
Lack of mobile experience was restricting revenue growth
Mobile responsive site delivery to address the active and youthful Too Faced consumer
Manual process inefficiency with multiple systems that did not talk to each other
Automated system integration with ERP and multiple 3rd party applications
Implemented tag management solution (Tealium)
Email campaign management integration
Marketing & content management inefficiency
Created content module templates in the admin so marketing users could easily and quickly publish within the platform
Mobile SMS marketing implementation
During the partnership, sales grew exponentially in just a couple of years. With every new launch, Too Faced was able to process tens of thousands of orders during social campaigns that brought huge spikes in global traffic to the site. The new online brand presence was also able to support viral growth, interest, and consumer email acquisition. Behind the scenes, Pivot also addressed operational process inefficiencies with back-office integration, and high-quality agile deploys to increase functionality and save time for the internal digital team.
"The Pivot team brought a professional level of support and care to the Too Faced site design. The close partnership resulted in a fast, long-term platform engine for viral marketing, revenue growth and growing their brand. The success of the launch continues to fuel a close, collaborative partnership for ongoing site enhancements."
Magento Support. Redesign. Shopify Plus Replatform.
Creative Design. App Integration. Shopify Plus.
Replatform to Shopify Plus. Front-end Development.
Conversion Optimization. UX/UI refresh. Magento 2 development.
Shopify. Performance. App Integration.
B2C. Design. ERP Integration. App Integration.
Too Faced Cosmetics
Full Creative Design & UX. Mobile Prototyping.
TRI Pointe Group
Shopify. Creative Design.Amazon Integration.